| photography
| photography

Hey y’all, my name is Joerg Alexander Reichardt (@j.a.reichardt), a German photographer based in Berlin. I hope you’ll follow along as I share images from my trips to Havana, what is my second home. The images, which come from various bodies of works, serve as a record linked to my Cuban live. 


The enigma of one self. 


Homeless men from the streets of Havana.

Jesus, 61
Orlando, 75
Ramon, 60

Views vom the inside to the outside.

I am attracted to the self-reflexivity of photography. I am very aware of my own double self. The balance of forces between the reflexive sensation of the imagination and the ecstatic feeling of perception outside of oneself the description of the degree of intensity of the real and its variations.

Life inevitably translates into time; – into life-time. It is time, which in its continuity, creates a dual gaze. Photography always looks in both directions at the same time, into the past and into the future, at the object but also at the person being looked at, photography is in this sense a dual mirror because it also always tells something about the person standing behind the camera.

I understand “The double Self” as a large mural that takes up several facets of society. In ‘The double Self’ I develop a kaleidoscope of images that tells a multi-layered and dazzling story of people facing their uncertain future. I place the individual at the centre of the project and reject any objectification. It is a ‘cart blanch’ for a gaze of affection. 

Intimate portraits are a gentle reminder of home and humanity.

Mother & Daughter


Intimacy, implies that you know where you are, otherwise you exclude intimacy.

The double Self

Incomprehensible inwardness or sovereign outwardness, the interweaving of multiple premises transforms each subject into the restless remnant of a couple whose withdrawn half does not cease to claim the one left behind. Our modern life, the fragmentation into different selves, the weaving together of several spaces, has changed our relationships. 

Decomposition of yourself | Remontage of your suffering 

The double Self

” The photographic frame is a charged space that generates its own context.”

Lazara at home. Havana, 04.02.2022

Wolf on the balcony. Berlin, 08.07.2021

The double Self

“I am attracted to the self-reflexivity of photography.”

The double Self

“Aliveness arises precisely by virtue of the ability to contradict oneself.”

Dayanara. Havana, 31.01.2022

The double self

The double Self

“There are people they live in the imaginary eyes of those who are not there.

Calle Habana

“The pandemic made me feel alienated and fall silent, but silence is something that cannot be censored, not even by oneself. And there are circumstances in which silence becomes subversive. Your inner voice gets louder and louder until one day you start speaking again, but now in a different voice.”

Havana, Cuba

A collection of images I photographed walking the streets of Havana, with a feeling of alienation, in the time of the pandemic.  

part # 02

Before departure.

Havana. Cuba

José Ramon Fajador


El romance del los siete mares

with Jennifer Marrero


“Feeling like an outsider enabled me to evoke stories from the people I worked with because I could relate to them. I always aimed to get to a point where empathy and trust were created.”



Everything is movement

” Everything is movement; – for me, a portrait session is a kind of dance with my subject, where we try to find the right rhythms to dance together. – There is the movement within, more subtle, but even more important as the outside movement, because a photo always reflects about what was before and what will be after, and the movement anticipates it, so to speak, in its absolute beauty of its motionlessness.”

For NIKON we staged in Durban in South Africa, a „holy“ street party, ending up, with pure fun. It convinced me, to use NIKON cameras from then on, but also, we should have a „holy“ festival here too.
Portrait Sessions

” Finding time for portrait sessions that, even if I don’t always understand their purpose, are important to me. In a way, these moments are always a kind of dance with my subject where we try to find the right rhythm to dance together.”

Actor, Berlin

Selected Collections


There is always only a moment between too early and too late. The present is only a fleeting moment. The great moments of life come unexpectedly, there is no point in waiting for them and what would be any narrative be without the unexpected.


We see what we share differently, compare to that, what we’re keeping to ourselves.
Photography MasterclassPhotography Masterclass

Photography Masterclass

Since I was small I was fascinated how different I could see the world, depending how I look to it. The same could become so very different.


Nikon, Jung von Matt, Berlin


Zillertal Bier, Agency Circus, Innsbruck


Orange Noel, publicis Paris