| photography

Hey y’all, my name is Joerg Alexander Reichardt (@j.a.reichardt), a German photographer currently based in Berlin. I hope you’ll follow along as I share images from my trips to Havana, what I love to say, is my second home.

The majority of my work was made in and around Havana. Eventually, these constant visits prompted me to change my view, more and more the devastating poverty most people live in became clear to me, but I am not a documentarist and do not show events. I am a wanderer, a flaneur, a poet, catching images, more as an instant reaction to what I feel.

The images, which come from various bodies of works, are collectively titled “Havana Hours„ a nod to that I am always just a relatively short time in Havana, but they are also meant to serve as a record linked to my Cuban live, which is marked by my wife and my daughter who live in Havana.


 A collection of portraits from my travels to Havana. ” The photographic frame is a charged space that generates its own context.”



Everything is movement

” Everything is movement; – for me, a portrait session is a kind of dance with my subject, where we try to find the right rhythms to dance together. – There is the movement within, more subtle, but even more important as the outside movement, because a photo always reflects about what was before and what will be after, and the movement anticipates it, so to speak, in its absolute beauty of its motionlessness.”

El romance del los siete mares

with Jennifer Marrero


“Feeling like an outsider enabled me to evoke stories from the people I worked with because I could relate to them. I always aimed to get to a point where empathy and trust were created.”


“Only the future revisits the past.” 

Havana, Cuba

Seeing a city as a structure, resulting in patterns and lines, and at the same time as a space of living and dying; – now alienated by a pandemic, creates its own melancholic beauty full of despair. I wander aimlessly through the streets and among the people of this broken beautiful city, immersed in the feeling of the standstill of time. 

For NIKON we staged in Durban in South Africa, a „holy“ street party, ending up, with pure fun. It convinced me, to use NIKON cameras from then on, but also, we should have a „holy“ festival here too.
Portrait Sessions

” Finding time for portrait sessions that, even if I don’t always understand their purpose, are important to me. In a way, these moments are always a kind of dance with my subject where we try to find the right rhythm to dance together.”

Actor, Berlin

Selected Collections


There is always only a moment between too early and too late. The present is only a fleeting moment. The great moments of life come unexpectedly, there is no point in waiting for them and what would be any narrative be without the unexpected.


We see what we share differently, compare to that, what we’re keeping to ourselves.
Photography MasterclassPhotography Masterclass

Photography Masterclass

Since I was small I was fascinated how different I could see the world, depending how I look to it. The same could become so very different.


Nikon, Jung von Matt, Berlin


Zillertal Bier, Agency Circus, Innsbruck


Orange Noel, publicis Paris